THE POWER OF BELIEF: HOW ETHNOCENTRISM, RELIGION, AND BRAND IMPORTANCE SHAPE BOYCOTT BEHAVIOR AND BRAND PERCEPTIONS IN INDONESIA

The Power of Belief: How Ethnocentrism, Religion, and Brand Importance Shape Boycott Behavior and Brand Perceptions in Indonesia

Purpose: This study aims to understand the role of boycott intention in mediating the effects of consumer ethnocentrism, religious animosity, legitimacy, and brand importance on brand image, loyalty, and product judgment among Starbucks consumers in Indonesia.Method: This study was conducted using quantitative methods to test the proposed theoretic

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Validation of EDGE2D-EIRENE and DIVIMP for W SOL transport in JET

Tungsten sputtering rates and density profiles predicted using the edge plasma codes EDGE2D-EIRENE and DIVIMP are found to agree within a factor of 4 with measurements of neutral and singly-ionized W spectral line emission in the JET low-field side (LFS) divertor, and within a factor of 2 with SXR, VUV, and bolometric calculations of the W density

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